Manufacturer Day: points of growth of the electrical equipment market

10 / 06 / 2021

The final day of the Elektro 2021 international exhibition at Expocentre Fairgrounds has become the Manufacturer Day. 

An orientation session Market of Electrical Equipment: Points of Growth took place. "How can a Russian manufacturer prove its competitive edge?" was the question posed by Oksana Polyanskaya, an expert of the Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry, in her opening speech. She also focused on the problem of the quality of industrial products. 

Irina Fedorenko, Head of the Commercial Department in the Russian Federation of the Piestany Technical Testing Institute (Slovakia), spoke about the main differences in the certification of electrical equipment for the European Union. She gave recommendations in this regard to the Russian manufacturers-exporters of electrical equipment. 

Aleksey Golikov, General Director of Digital Solutions Workshop, who spoke at the session, drew special attention of his colleagues to the importance of awareness of market needs as a guarantee of fair competition and development of new sales channels. 

Andrey Konnov, Head of the Working Group of the National Association of Digital Economy under the State Duma of the Federal Assembly of the Russian Federation, shared his vision of "non-trivial ways of promoting and selling electrical goods" with the participants of the session. 

The speakers also analysed points of growth in the electrical industry, looked at key elements in industrial competition, effective methods of working with DIY (do-it-yourself) chains, and the experience of successful distribution. 

The Elektro 2021 conference programme ended with a Meeting of the Marketing Club of the Electrical Engineering Industry and an awards ceremony for the winners of the ElectroReklama 2021 competition. During the competition, the best examples of advertising products from electrical and energy companies were identified and demonstrated, as well as the best industry advertising solutions. The winners in the categories Video Advertising, Outdoor Advertising, Press Advertising and a number of others were awarded diplomas and gift certificates. 

Press Service, EXPOCENTRE AO